The Agenda
In seeking to persuade the every day uninformed citizen that a particular idea or 'movement' would be more 'equal' and/or provide 'true' equality for all, a pattern or methodology must be introduced so as not to cause alarm or send signals as to what you are actually doing. What better way to win over the uninformed individual than to develop language specific to what it is you want them to accept in such a way that appeals to their sense of 'fairness' and compassion? So, how is this done? By repetition. Even when being fed a lie, the sheer repetition and 'logic' of the lie becomes the truth. Let's just use one very important social issue - marriage.
How does the Socialist 'platform' view the issue?
"3) We stand in opposition to all forms of oppression including but not limited to racism, sexism and homophobia."
(source: www.socialistparty-usa.net)
How does the Communist 'platform' view the issue?
"Discredit the family as an institution. Encourage promiscuity and easy divorce."
(Communist Goals as recorded in the Congressional Record of the House of Representatives, January 10, 1963)